T: +44 0 1603 505845

Articles

Ten tips for first-time marathon runners

I’m no great athlete.  There, I’ve said it.  I’m not even a seasoned marathon campaigner.  I did my first marathon in 2012.  I’d read a lot and talked to a…

Read more

Running the London Marathon – a first-timer’s experience

I clearly remember watching the first ever London Marathon.  My funny old black & white portable captured the day perfectly – it was grey.  Very grey!  The guys pounding the…

Read more

How to deal with broadcast interviews

Do your homework Before accepting an interview opportunity, it is important to make sure that you understand the programme, the style of interviews they do and the audience. This will…

Read more

How to write an effective press release

What is a press release? A press release is a standardised way organisations communicate their news to journalists. It should be newsworthy, objective and relevant to your target audience. Releases…

Read more

How to do your own PR

Want to get your organisation noticed by your target media? Here are some top tips: Get to know your media and understand how it works Read and watch the media…

Read more

How to handle a PR crisis

There are two main types of PR crisis businesses face; the catastrophic kind (known as a “sudden” or “hard” crisis), for example a train crash and the slow burn type…

Read more

Ten reasons why you should be using LinkedIn

1. It is your personal business website – your online CV. 2. For anyone who networks it is a very powerful aid. It allows you to network from your desk…

Read more

Should I hire a PR agency or do it myself?

There are a number of advantages to hiring a PR agency: Relationships – A good PR agency should have relevant and meaningful relationships with journalists. This is a large part…

Read more

How to improve your online news page

Online press rooms and news pages have been a feature of company websites for a good few years now. Journalists use them to check their facts and access resources such…

Read more

How to find the right agency

Finding the right agency to help develop and deliver the PR strategy is essential. But it can be a painful process. After all, you are looking for a partner with…

Read more