16.12.2008 MAW Comms launches UKs first comparison site for theatre tickets

Norwich based PR agency MAW Communications has been selected to launch SeatChoice.com, the UK’s first theatre and concert ticket comparison website.

SeatChoice.com conducts real-time searches of theatre box offices and over 20 ticket outlets including leading ticket agents such as Ticketmaster and Keith Prowse, and secondary ticket suppliers such as Seatwave and Viagogo. Combined, SeatChoice’s suppliers offer tickets to over 7600 plays, shows and concerts across the country.

The world of theatre and concert ticketing can be a confusing and complicated place with consumers struggling to find the seats they want and often ending up paying much more for them than they need to.

Over thirteen million theatre tickets are sold each year in London alone with increasing numbers of people choosing to buy online. However, using search engines often returns overwhelming and confusing results. A recent search on Google revealed 3,470,000 sites offering “Theatre Tickets”, while ticket touts and other dubious suppliers complicate the process further.

MAW Communications’ Jason Wyer-Smith said: “SeatChoice.com is a fantastic website created by people who really know the theatre world.  As well as helping people find the tickets they want and saving them serious amounts of money, it is also a great resource for journalists in terms of providing an instant barometer of what’s hot and what’s not in the world of performing arts.   From a PR point of view it is always great to be able to promote new ideas that no one has heard of before, but it is also important to be able to give journalists genuine insight into what was previously a very complex and confusing market.  We are going to be using this aspect to build SeatChoice.com’s profile in the coming months.”  


SeatChoice.com Founder and IT Director Robert Iles said: “It’s the final curtain for hours of fruitless searching for theatre and concert seats.  Until now, comparing the ticket market extensively would take several hours surfing various different supplier websites and by the time you’d worked out who had tickets at what prices with the best discounts and lowest booking fees those seats may well have already been snapped up.   For the first time, theatregoers can see exactly which tickets are available and at what price.”

SeatChoice.com customers can quickly see which suppliers have tickets available, the price of the seat, whether the seat price has been discounted and any appropriate booking fees to be included in the total cost. Once you’ve decide which deal to go for, SeatChoice.com hands you straight over to the ticket supplier to make your purchase.

And for theatregoers who think the only way to get cheap tickets is to queue up in Leicester Square for last minute bargains, search results on SeatChoice.com frequently include discounted tickets for all the hottest London shows including Dirty Dancing, Rain Main and Hairspray, often saving theatregoers up to 25 per cent of the ticket’s face value on a range of seats from the Stalls to the Grand Circle.

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For further information please contact Gordon, Liz or Jason on 01603 505845 or email: hello@mawcomms.co.uk

Note to Editors:

MAW Communications was founded in 2005 by Gordon Maw the former Director of Communications for Virgin Money.  Clients include Virgin, gocompare.com, top 100 law firm Howes Percival, Online Media Group, brand and communications agency Turton Middleton and award winning conflict resolution charity, Peace Direct.

In 2008, MAW Comms was shortlisted in the Chartered Institute of PR’s PR Pride Awards.