Virgin Money
Creating a programme of events to promote the launch of the Big V Cancer Insurance plan. We were responsible for building the business case right through to helping to deliver the events and coordinating the PR.
MAW Communications created a charity CD with V2 records featuring the Stereophonics and Paul Weller, aimed at raising funds and awareness.
We helped create and deliver the Big V offshore yacht race and managed the launch PR with TV presenter Ben Fogle and yachtswoman Dee Caffari.
Big V coverage included The Times, The Sunday Times, Hello magazine, BBC Breakfast and ITV’s Loose Women.
