Virgin Money

Creating a programme of events to promote the launch of the Big V Cancer Insurance plan. We were responsible for building the business case right through to helping to deliver the events and coordinating the PR.

MAW Communications created a charity CD with V2 records featuring the Stereophonics and Paul Weller, aimed at raising funds and awareness.

We helped create and deliver the Big V offshore yacht race and managed the launch PR with TV presenter Ben Fogle and yachtswoman Dee Caffari.

Big V coverage included The Times, The Sunday Times, Hello magazine, BBC Breakfast and ITV’s Loose Women.

Other case studies

Virgin Management
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Howes Percival
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PKF
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